It's the NFL, they are going to have to bring in a big name. It's primetime football which is still a huge market with major advertising dollars attached to it. The bigger question is, do Michaels and Madden now go to Mondays on ESPN, which I think they will, effectively kicking the SNF crew off the air. If so, does SNF crew break up and split off to NBC?
The thing I love about this is how just a few years ago when NBC lost the NFL entirely it was no big deal to them and they claimed that they didn't need the product. Uh, guess not huh? More importantly, this probably signals that NBC is going to become much more aggressive in the next round of NFL bidding.
I like simple pleasures, like butter in my ass, lollipops in my mouth. That's just me.