Though I've lately been listening to a lot more Who than Stones, I have to vote Rolling Stones here. I hate to vote against the Who, as it seems almost sacreligious to me. But, The Stones have a bit deeper roots for me personally. Loving the Stones is pretty much a prerequisite to be in my family, in a similar way that Duke is for basketball. Along with alot The Stones' hits on the radio that have been played at a sacrificial pace, there are a ton of great songs off of some of their older albums that are brilliant, but get relatively ignored. I haven't loved many of their later albums, but Voodoo Lounge was pretty good.