Well I did it...

[Manja]

Manja - that's VERY true. Most companies lose money on the hardware, and make it back on the software... but keep this in mind: most gaming companies that release hardware ALSO release popular software that they (obviously) keep proprietary to their console.

Microsoft has Halo, Nintendo has Mario/Zelda, Sega had Sonic, etc.

If a company can afford to release their own consoles, they can typically make an absolute killing by releasing highly anticipated and hyped games and software on their system only. If it weren't for the FF being exclusively on PS2 and GTA franchise having a jump start on PS2, I honestly think the Xbox would have much higher sales figures.

And word is Rockstar isn't going to be signing any system exclusive deals for the next-generation.

Which is smart. They'll make even more money.