Depends if you need to sell him and what you can get for him. The guy was a consensus top 10 fantasy WR going inot last year. Rookie QB comes in, ultra-commitment to the running game, and he has a down year. Now, Ben's more comfortable, the Steelers won't play with the lead nearly as often, thus more throws, and without Burress there, Ward is always the first look. Ward was a great draft low guy this year, and you should likely keep him, as I expect he'll outperform many pre-draft rankings.