For the same damn reason (even moreso really) that Pitt could start the season 3-2 this year and still be on primetime with tons of people watching in week 6.
Oh, and maybe, just maybe we're going to hear about a quarterback that has never lost a playoff game and a team that has won 10 straight playoff games during PLAYOFF TIME. Maybe, just maybe we're going to hear more about that than the team that's won what, 1 playoff game in 20 years and came back with basically the same team that's dissappointed the last 3 years.
With all the talk about "dynasty" and "clutch" of course the Pats are going to be mentioned often during playoff time over a team that's never held a presence in the playoffs. Just like GB and Packers were during their dynasty and west coast SF and Montana were all over the news during their dynasty and even on the waning years of it.
And let's not kid ourselves into thinking Seattle didn't get any media attention. I saw plenty about them and many on ESPN had them pegged to go to the Super Bowl. Nor should we kid ourselves into thinking that Seattle is the first team to make a Super Bowl run without being the consensus media hyped team prior to it. We see that nearly every year.
Oh, and by the way, it doesn't make a whole lot of sense to mention division strength when arguing on the behalf of Seattle.
I thought that Seattle was the better team in the Super Bowl this past year (just flash back to my posts after the Super Bowl), but that certainly does not mean they were anywhere near the most compelling news story heading into the playoffs and it had nothing to do with where they played football. If the Patriots played in Oregon and the Colts played in New Mexico and TO put up those same antics while playing for Seattle we would've heard just as much about them.