Agreed. A clean cut white guy who can play is an easy sell. Take Jason Williams (not the ex power forward that shoots his limo driver but the white point guard). You'd have to be naive to think that 2 years ago, when the hype was at its peak, Williams jersey was the biggest seller in the NBA, and now Urlachers jersey is a top NFL seller. Neither was nor is close to being a top 10 player in their respective league.
I'm not hating on Urlacher though. He may not be at a level of Ray Lewis, Porter, or Brooks as an LB but he may get there one day.
"If winning isn't everything, why do they keep score?"