Jan. 25, 2007, 10:11AM Chicago Bears fan offers her pregnant belly to advertisers
Associated Press
CHICAGO — The most imaginative Super Bowl ad might not appear on television, but on Jennifer Gordon's pregnant belly.
The self-professed "die hard" Chicago Bears fan is offering up her nearly nine-months pregnant belly space for advertisers to paint. She'll showcase it at the Feb. 4 Super Bowl, when the Bears play the Indianapolis Colts in Miami.
All the Chicago woman wants in exchange is two tickets to the game.
Gordon, a publicist, has posted ads online on eBay and Craigslist detailing the ploy.
"I will agree to have your message painted on my belly visible to Super Bowl attendees and the millions of fans around the world who watch," her Craigslist ad reads.
The going rate for Super Bowl tickets is currently $3,000 to $5,000.
Gordon and her husband Mitch have already booked flights to Florida and have a place to stay. She also has a doctor's note giving her permission to fly, she said.
"I thought it was brilliant," Mitch Gordon said. "It's certainly cheaper than a Super Bowl ad. Isn't this what fanatics do?"
So far, Gordon has received about 45 inquiries.
The 35-year-old mom-to-be has only one condition.
"I have my standards," she said. "It can't have anything to do with Indianapolis or the Colts."
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Whoever agrees for this, will get a lot more than the price of the tickets back in return. There will be stories about this all over the place, and im sure she will get on Cold Pizza or some other show(s).... all the while the advertising company's name will be all over the place. Its not a bad idea at all.
"I have my standards," she said. "It can't have anything to do with Indianapolis or the Colts."
This is the best part.
However, if she was really attention-starved, then she could theoretically induce labor the instant after the Bears win, and then name her kid after whoever the SB MVP is. The media story that this could create would be enormous. If I was her shady publicist, I would probably suggest this to her.
Then again, the plan wouldn't work if the Bears happened to lose, but that's crazy talk, right?
If I were an advertiser I'd have trouble paying for this woman's trip to the Super Bowl without any guarantee that she'll be on TV. Sure it's a bargain compared to normal SB ad prices, but that's money wasted on a frivolous expenditure if they don't put her on TV.
knapplc wrote:If I were an advertiser I'd have trouble paying for this woman's trip to the Super Bowl without any guarantee that she'll be on TV. Sure it's a bargain compared to normal SB ad prices, but that's money wasted on a frivolous expenditure if they don't put her on TV.
On the contrary. I think that the TV appearance (if she got one) would just be an added bonus. I think that all of the hype around it (if they do it right) would be better advertising than anything. I mean, $9,000 (for two cheap ticket) isn't that bad for some basic advertising on the international level. And I think they get international exposure without a TV appearance.