knapplc wrote:If I were an advertiser I'd have trouble paying for this woman's trip to the Super Bowl without any guarantee that she'll be on TV. Sure it's a bargain compared to normal SB ad prices, but that's money wasted on a frivolous expenditure if they don't put her on TV.
But now that this story is all the media (in my local paper this morning in Vancouver) she is almost certainly going to get on TV. Even if she doesn't, the company gets all the free press the woman is getting now. Very smart marketing ploy.