link wrote:It all started in 2002 with the Pete and TJ ("Two Guys") campaign and the "Couples" were added in 2005 with the introduction of Molly and Brian. "Molly and Brian are working improv actors (their full names are Molly Erdman and Brian Huskey). This campaign is unique because it is completely improvisational and unscripted, which is unheard of in the industry. We actually shoot the commercials on lot at a Sonic Drive-In, give the actors an index card with a concept and begin rolling the cameras," said Sara Laughlin, Barkley senior account manager.
"The concept for the campaign was to play a bit off reality TV (no directors, only cameras) and to let customers feel like the Two Guys and Molly and Brian really represented them."
Laughlin says what's funny is they receive calls and e-mails directed to the two guys and the couple by name, yet the names have been used only occasionally in ads. Will there be more husband-wife banter coming from Molly and Brian? Oh, you bet. "We're just beginning to scratch the surface," Laughlin said.
link wrote:Driver: I really like this Island Fire Burger.
Passenger: Mm. I didn't know it was going to be spicy.
Driver: Www ... why wouldn't you know that? It's called the Island Fire Burger.
Passenger: Yeah, I know what it's called. I just didn't know it was gonna be spicy.
Driver: (Staring in bewilderment) Island Fire ... What do you think they would do if ...
Passenger: You can move your head as much as you want. All I'm saying is I didn't know it was gonna be spicy.
As usual, the transcript does no justice to the delivery, which is simply hilarious. The actors are improv artists -- the deadpan Peter Grosz and the excitable T.J. Jagodowski -- who have done 115 of these video blackouts since 2003, playing two pals whose close friendship seems to be based on mutual contempt bordering on loathing. Their whole relationship seems to be based on finding fault with one another, but the dialogue -- improvised as it is -- is so wonderfully unstilted and genuine that you just love them both.