If the intention was to come up with the stupidest division titles possible, "Legends and Leaders" is a full on win.
Not surprised one bit. In fact, I'm more surprised that the Big 10 officials are surprised at the negative response from the Big 10 community. Whoever thought Legends and Leaders was a good idea should be slapped...really hard.
EDIT: I think it's funny that Delany says naming them East-West or North-South is "impractical" yet the title of the conference will remain Big 10 when there are 12 members. Uh, okay dude.
