This is more complex than it looks at first. I foresee a shootout between the Eagles and the Rams (with the Eagles winning handily), and I see more of a ball control game in the Arizona-Carolina matchup which will be won on the ground. The Eagles secondary should be very tough this year, so I see a big game for Kendricks as Philly is pretty weak against the TE. Kolb will throw a TD to Fitz for sure, but I can easily see Bradford putting up two scores to Kendricks alone in the process of airing it out to stay in the contest.
I'd start Bradford here. The Rams like to throw and they throw often, and I'd go with him despite the difficult matchup as this one will be decided in the air. Kolb has the easier matchup, but I see them running early and often.
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