here it come....."TARGET DEMOGRAPHIC"
You might not be in th "TD" Chopper...Young guys 18-35,who like to party, go to sporting events, and likes T & A...I go to alot of house partys and Coors has its fair share of followers. I understand the negative tone that the Commercial portrays but ESPN doesn't seem to mind playing it DURING SPORTCENTER in a CUSTOMIZED HIGHLIGHT REEL...im sure you've seen that.
In LA for a while the coors Cans had RAIDERS emblems on them....THAT SELLS THE SHIT OUT OF ME...
That car commercial with the gymnastic dude is Toyota or SCion or Mazda...its that hatchback sports car thing. At least half the AD-guys job was done. Catching your attention and making an impression...The last part is to close the deal and get you into the dealership...Its the dealership job to "SELL" the car to you.
But the mere fact that you recall the gymnastics guy is a testament to the ad-company...One day you are going to talk about him like you did to me and someone is goin to fill in the blanks. Then the Ad-company job is mostly completed.
Dr Steuss How tha business treating you?... i was always very interested but never got into it..